Experience

Executive Creative Director - Coefficient Health

Responsible for shaping the creative vision of the agency
Tasked with building the creative department from the ground up
Established processes and implemented trainings to help develop and grow the skillset of the department

Created and developed creative concepts and provided strategic and creative consulting for clients including; Eversana Intouch, FCB Cure, BGB, Imre and Klick

Extensive experience in professional, patient and consumer pharmaceutical advertising in both US and Global markets
Oversaw half the creative department and leads creative efforts for fifty percent of GSW New York's total business
Partnered with Account, Strategy/CX, and Technology Department leads to develop and guide strategies and processes to answer client’s business challenges
Built strong relationships with clients, with an eye towards fostering organic growth
Helped drive the creative vision for the agencyTasked with building staffing plans, departmental budgets, and brand scopes
Assumed a leading role in mentoring and training the staff, and building the culture of the Creative Department
Spearheaded initiatives to improve multiple processes across the agency
Lead the agency’s pro-bono initiatives
Member of GSW New York & L.A. Leadership Board

Supervised several creative teams on multiple brands across various therapeutic categories including asthma/allergies, orphan reparatory diseases and rheumatoid arthritis
Developed and executed creative concepts across every type of media from print to video, digital to broadcast
Worked on over 80 new business pitches, operating as the creative lead on more than a dozen
Was a key part of 5 product launches
Hired, trained and mentored numerous young creatives that have gone onto long, successful careers in the industry
Progressed from Copywriter to Senior Copywriter to Copy Supervisor to Group Copy Supervisor to VP Group Copy Supervisor to VP Associate Creative Director to VP Creative Director over 10+ years at Area 23

Provided advertising, website content, e-commerce and creative consulting to clients including; Unit 7, World Wrestling Entertainment, Manhattan Marketing Group, Waterfront Media, Ardis Communications, The Tuttle Agency and Bob Downey Productions

Produced television and radio commercials for clients including Sprint, MasterCard, Salomon Smith Barney, Gateway, BriteSmile, etc

Assisted Executive Producer on production of BellSouth television and radio campaign, worked on numerous new business video projects