These are some of my favorite creative concepts for various new business pitches, and fun client and internal projects I've worked on.
These are some of my favorite creative concepts for various new business pitches, and fun client and internal projects I've worked on.
Corporate promotional poster campaign for BD -- Industry leader BD has a long and storied history of innovation. As a launching off point for a campaign for BD's next generation syringe, we wanted to highlight the fact that innovation has always been at the heart of BD's corporate identity. Winner: 2015 Manny Award for Best Self Promotion Campaign.
“Movember” campaign for Bayer. When it comes to their health, American men are notoriously reluctant to talk about anything that bothers them. This is particularly true when the subject is something as sensitive as prostate health. In effect, it is their very maleness that gets in the way of them talking about health issues.
Consumer print ad for opioid induced constipation -- For people living with OIC the simple act of going to the bathroom can be a painful and traumatic experience. We wanted to create a fun and memorable way to introduce a new treatment option that can help them get back to feeling good about their bathroom experience.
Consumer print ad for opioid induced constipation -- So much about OIC is internalized, not just the inability to go to the bathroom, but the shame patients feel and their reticence to talk about it, even with their doctor. So what if we "externalized" opioid induced constipation? Introducing "Oic" a mean, lazy, bothersome troublemaker out to ruin the lives of these patients. This gave us an opportunity to position the treatment as a means to get rid of this unwelcome pest, once and for all.
Internal poster campaign for agency blood drive -- When you donate blood, you give a little bit of yourself to people in need. That's the basic idea behind this campaign designed to motivate people to donate blood, and pass on a little bit of what makes them unique.